Our mission is to empower golf enthusiasts at every skill level, whether you're a Tour Pro or a laid-back weekend golfer. We offer you the chance to elevate your performance and enhance your enjoyment of the game by delivering top-performing, premium-quality, and cutting-edge graphite golf shafts at prices that any golfer can afford. Real Performance, Honest Value.
Throughout my 30+ years in designing, testing, manufacturing, and marketing graphite golf shafts, I’ve had one consistent guiding principle - to give my absolute best in Imagineering and creating the best performing golf shafts in the world for golfers of all abilities. My goals have always been to simply help golfers play this difficulty game a little better…and to have a LOT more FUN! Further, to always tell the golfing community the truth about anything related to graphite shaft costs vs. performance, materials, quality and true innovation.
Accomplished Sales and Marketing Executive with 25 years of expertise in steering strategic global business development and driving sales growth across North and South America, Europe, Asia, and the Middle East.
Proven track record in business turnarounds, securing multi-million-dollar contracts, fostering staff development to achieve business objectives, and orchestrating talent alignment to secure the most substantial contracts in company history (2 x $40M contracts).
Proficient consultant providing training and strategies that yield short- and long-term success in sales and marketing outcomes, including proficiency in cold calling, business development, closing deals, and channel management.
Instrumental in establishing new distributor and VAR channels across 12 countries, directly resulting in over two dozen critical account victories amounting to $135M at Invensys/APV, Inc.
As the social media manager at Xcaliber Shafts since 2021, I bring my extensive experience from running Aliro Marketing, a social media management agency I started in 2012. Specializing in the golf industry, I've been instrumental in reshaping Xcaliber's digital presence, offering innovative social media content and email promotion strategies. My approach combines affordable, customer-focused solutions with a deep understanding of brand awareness, empowering Xcaliber Shafts to stand out in a competitive market. My commitment to adaptability and client success, honed over years in the dynamic social media landscape, ensures that Xcaliber's online engagement and sales continue to thrive. Outside of my professional life, I enjoy playing the flute, hiking, and am an avid fan of the AHL's San Diego Gulls. My diverse interests and passion for my work make me a versatile and dedicated asset to the Xcaliber team.
In a relatively short period of time, "Big E" has established himself as our "go-to" guy for all fill-in, shaft recommendations and questions about Xcaliber golf shafts especially as it pertains to performance for any golfer. He's a Master Fitter, Club Maker and was very successful in his sales efforts in the telecom industry.